کتاب Negotiation Simplified (کتاب مذاکره ساده شده)

Negotiations may be complex; negotiating is not! Creating options and choosing which to pursue (and how to pursue them) is what distinguishes the skilled and effective negotiator from the less successful one. This book provides both the tools and the analytical framework to identify and pursue one’s options, achieve better results, and improve your negotiation skills.

Negotiation Simplified is not a “how-to” book. Rather, it sets out an analytical framework and process to use that framework. Whether experienced or a novice, understanding the thought process of other negotiators and incorporating those elements that resonate with you will make you better at your craft, regardless of your current skill level.

Author Jim Reiman simplifies without being simplistic.

Written by a practitioner for the practitioner, Negotiation Simplified sets out a framework and a thought process that, if followed, will yield better results. He provides short takeaways and tools to examine your own processes. And, because there is no one correct path to a successful negotiating result, Reiman also poses questions to identify options and to learn and critically analyze information so that the best path may be identified and pursued.

Whether deciding who will take out the garbage or overseeing a multibillion-dollar acquisition transaction, everyone negotiates. The stakes may differ, but all negotiations share four foundational elements: goal-setting, preparation, listening, and self-awareness. Negotiation Simplified demonstrates the use of these four skills through real-life negotiation anecdotes authored by eight world-renowned negotiators across many disciplines and industries. They share how their utilization of these skills resulted in better outcomes.